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Free Business Plan Examples
I. Introductory or Title Page
ABC Company, Inc.
123 Main Street
Norfolk, VA 23456
Business Plan
Fiscal Years 1990-95
The Principles of ABC Company, Inc. are John
Doe, President, of 423 Camelia Lane, Norfolk, VA
23505, and Jeremy Taylor, Vice-President, of 543
John Street, Norfolk, VA 23454.
ABC Company is a (proposes to enter the)
retailer of pencils for left-handed people,
selling to a regional market of 1.2 million
people in the Hampton Roads Standard
Metropolitan Statistical Area (SMSA).
ABC Company, Inc. is seeking to raise $1.25
million of equity capital for expansion into
retailing of left handed tools, debt-retirement,
and for working capital as set forth in this
Business Plan.
This report contains confidential proprietary
information of the ABC Company, Inc., and is
furnished solely for the information of those
who may be interested in investing in the
securities of ABC Company, Inc. Disclosure to
third parties without written consent of ABC
Company, Inc. is prohibited.
II. Table of Contents
Executive
Summary.......................................
Industry
Analysis...........................................
Description of Venture and product
(service)................
Sales and Marketing
Plan....................................
Operations
Plan.............................................
Organization
Plan...........................................
Assessment of
Risk..........................................
Financial Plan and
Schedules................................
III. Executive Summary
No more than three pages summarizing the
complete business plan.
Outline:
A. Company/Product/Service VBCD
* What is it?
* Status (i.e. patent pending, awaiting funding,
in
operation, etc.)
* What does it do?
B. Market Mission Statement
* Prospective/present customers VI A,B,
* How big is the market IV C
* How many competitors IV B
* Industry trends IV AD
* Expected market growth IV A
* Market share projections (1-5 years) VI F
C. Operations
* How will product/service be provided VIII A
* Current and proposed facilities/equipment VIII
B VII B
D. Distribution
* How will product/service be distributed VI D
E. Management
* Who will do what IX E,F
F. Funds
* Present/future needs XI A,B,
* Proposed take-out
The executive summary is the sales tool for the
rest of the business plan. If it does not create
interest, excitement and a favorable impression
of integrity and competence, most potential
investors will read no further.
IV. Industry Analysis
A. Future Outlook and Trends (discuss industry
problems or incongruities that relate to your
proposed venture)
B. Analysis of competitors
C. Market segmentation
D. Industry forecasts
V. Description of Venture and Product (Service)
A. Product
B. Service
C. Size (scope) of business
D. Plant, office, equipment, and personnel
(Finance/Admin;
Marketing/Sales; Production/Ops)
E. Background of principles
VI. Sales and Marketing Plan
A. Target Market
B. Market Niche and USP
C. Pricing
D. Distribution
E. Promotion, Advertising Strategy
F. Sales Forecasts (% of market; aggregate of
potential
orders; justification for methodology)
G. Controls
VII. Product (Service) Development Plan
A. Steps necessary to develop initial product or
hire and train personnel to render service
(include time line)
* Flow charts as necessary to show inputs and
outputs
* What is your product?
* What is the commodity you sell?
B. Planned follow-on products or services
(include time line)
VIII. Operations Plan
A. Manufacturing or Service process (Amount
subcontracted)
B. Physical Plant and Machinery (include capital
expenditures)
C. Names of suppliers of raw materials
D. Production scheduling
E. Raw materials inventory requirements
F. Goods in process inventory requirements
IX. Organization Plan
A. Form of ownership
B. Identification of partners and principle
shareholders
C. Authority of Principles
D. Resumes of key personnel
E. Roles and responsibilities of members of
organization (use organization chart with
explanations, see E-Myth Ch 14)
Table 1 - Organization chart.
Table 2 - Job descriptions.
F. Roles and responsibilities of outside
consultants.
* Add to Organization chart as consultant
* Add to Job description list the consultant's
contracted responsibility.
X. Assessment of Risk
A. Evaluate weakness of business
B. New Technologies
C. Contingency Plans (Risk management plans such
as testing prior to roll-out, pilot plants or
contracted production before full production,
etc.)
XI. Financial Plan and Schedules
A. Proforma income statement.
B. Proforma Cash Flow Statement with back-up
statements.
XII. Milestone Schedule
A. A timetable of key events in the achievement
of the goals of the businessplan. This is your
table of deadlines.
XIII. Appendix
Supporting documents for all sections. Appendix
may be separated from rest of plan and submitted
only to those who have serious interest in
investment.
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