Key Elements of a Business Plan

I. EXECUTIVE SUMMARY

II. THE INDUSTRY, THE COMPANY AND ITS PRODUCTS
A. The Industry
B. The Company
C. The Products or Services

III. MARKET RESEARCH AND ANALYSIS
A. Target Market
B. Market Size, Makeup and Trends
C. Competition
D. Market Share and Sales
E. Pricing
F. Sales Tactics/Distribution
G. Advertising and Promotion
H. Packaging
I. External Market Influences

IV. OPERATING PLAN
A. Location
B. Facilities and Improvements
C. Strategies and Plans
D. Labor Force

V. MANAGEMENT TEAM
A. Organization
B. Key Personnel
C. Management Compensation and Ownership
D. Board of Directors

VI. THE FINANCIAL PLAN
A. Cash Flow Analysis
B. Sources and Uses of Funds
C. Income Statement (Profit and Loss Statement)
D. Balance Sheet

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