SWOT Analysis of the Competition

Palace Spa

Strengths:                                                       Weaknesses:

Décor                                                               Overhead

Range of services                                              Receptionist service

Experience of employees                                  Pricing points are expensive

Location                                                           Marketing material       

Pricing Points for good revenue                         Cancellation policy

Product Line

Parking

Variety of services

Opportunities:                                                Threats:

Expansion                                                         Carribean Spa

                                                                        Wal-mart

                                                                        Possible new laws regarding estheticians

Skin and Nail Care Clinic of St. Lucie West

Strengths:                                                       Weaknesses:

Receptionist                                                      Décor

Marketing material                                            Parking

Location                                                           Variety of skin treatments

Pricing

Opportunities:                                                Threats:

Possible expansion                                            A Day of Delight – St. Lucie West

                                                                        Wal-Mart

                                                                        Possible new laws regarding estheticians

Deidra Marcus Salon Spa

Weaknesses:                                                  Strengths:

Receptionist                                                      Parking

Pricing                                                              Location

Marketing materials

Some product offerings – too long

Opportunities:                                                Threats:

Increase prices                                                 Carribean Spa

                                                                        A Day of Delight Stuart

                                                                        Possible new laws regarding estheticians

Caribbean Spa and Salon

Strengths:                                                       Weaknesses:

Marketing material                                            Pricing

Receptionist                                                      Hours of operation

Location                                                           Parking

Variety and creativity of services

Opportunities:                                                Threats:         

Open on Sunday                                               A day of Delight Stuart Location

                                                                        Le’ Massage Spa

                                                                        Possible new laws regulating estheticians

A Day of Delight

Strengths:                                                       Weaknesses:

Location                                                           Parking

Specialty services                                             Location

Experience of staff

Pricing

Marketing material

Variety of services

Opportunities:                                                Threats:

 Expanding locations                                         Possible new laws regulating estheticians

                                                St Lucie Skin care clinic

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