Quarter after quarter, Android continues consolidating its position of dominant mobile platform with overwhelming numbers, and the third quarter of this year was not going to be less. The latest data of the firm Strategy Analytics thus evidenced and, once again, make it clear that Google’s mobile system will remain leader for a long time.
Android is presented to us in an infinite number of proposals ranging from the most basic terminals until the pointers and the most expensive, a range media which increasingly features more interesting options. The formula has worked, and how.
Android wins and their rivals lost
Android was crowned leader a few years ago and since then not only is has not lost the throne, if not the figures have continued to rise as it has happened in this last quarter. According to Strategy Analytics, the platform has grown compared to the same period of last year, both distributed terminals and market share.
The third quarter of 2016 has registered a total of 375 million smartphones, which 328 million come with mobile system Google installed in series, which is an increase of more than 10% compared to the same period of last year.
On the other hand, Apple has fallen 5.2% and he has put 45 million and a half of terminals in three months, while the section ‘Other’ which encompasses the rest of the systems has declined 84% in a year. This decline shows that Android/iOS duopoly deepens increasingly.
In terms of the percentage of distribution of the different mobile platforms is more of the same. Android is installed in 87.5% of smartphones around the world, saying soon. iOS is left with a 12.1% of all the cake and the rest are distributed almost anecdotal 0.3%.
These are aggregate figures, but If we focus on the Spanish market Android is still stronger. According to the latest data from Kantar, Android is already on the 92.4% of smartphones, an annual increase of 2.9%, which leaves a 7.1% for iOS, and 0.6% for Windows Mobile.