São PAULO–Apple made the release date of your most anticipated product in years, the Apple Watch. According to an invitation sent to journalists in the United States, the company’s clock will be displayed in the day 9 March, from 10 A.M. (in the 3:00 pm GMT).
The invitation comes with the title “Spring Forward”, a reference to watches that any American will understand. The phrase “Spring Forward-Fall Back” is used in the US to remind you that it is necessary to advance the clock 1 hour in spring and keep it the same both in the autumn, in schema equivalent to daylight saving time.
The launch will be at the Yerba Buena Center in San Francisco. It is expected to be confirmed, arrival date prices to retail and detailing of the models and functions.
The latest issue of American Vogue took off yesterday with an announcement of 12 Apple Watch pages. Different watch models are shown in varying angles, the products on a white background and nothing more.
The choice of Vogue as the first place to watch ad serving is part of Apple’s strategy to promote it as a fashion accessory and gadget not for lovers of technology.
What is known so far.
Apple’s clock, which will cost from $349, you can receive calls and messages, play music, serve as a digital wallet for purchases and monitor heartbeats through special sensors.
The core of the Apple Watch has a retina display, with a chip S1, without specifications developed by Apple. (“It’s the architecture of an entire computer on a small chip,” the company said). The Watch has a microphone, support the NFC (near-field communication, to be used with the Apple Pay for mobile payments), Bluetooth and Wi-Fi connectivity and a number of sensors. The main of them are in the back of the clock (i.e. in direct contact with your wrist), heart rate measuring, passômetro and other indicators with a focus on health and physical activities.
Several company rivals have already launched its smart watches, including the Samsung Galaxy with Gear and Motorola with Moto 360, but the category has not yet taken off in terms of sales. Research firm Canalys said last week that only 720,000 watches with the Android system Wear (used by models from Samsung, Motorola and LG, among others) were being sold in the second half of 2014.
Experts and people close to the industry are betting that the Apple Watch can give the necessary impetus for the air category. The arrival of the iPhone manufacturer in the segment can also help developers of other technologies. The adoption by Apple Wireless battery recharging in your watch can be decisive for this feature, which has been in limbo for years.