Although the wearable market to remain afloat, connected bracelets and other trackers of activity are struggling to convince their users over time. Connected watches, they would be educated as too expensive and in the end little useful consider first-time buyers. This is the finding of a study conducted by the research firm Gartner in some countries, where the rate of adoption of these products is the highest.
The appeal of connected objects that you wear on the wrist, such as bracelets and trackers that track our daily activities, is falling. It is even more true for the smart watches whose sales continue to plummet in recent months. Whence this disinterest for those objects to which it had a bright future there is little? Gartner helps us understand a little better the reasons through a survey conducted last summer with more than 9,500 users of wearable.
One-Third of Users Are Not Interested in Their Connected Watch
During the months of June to August, the firm Gartner analysts questioned 9592 users of watches and bracelets connected in the United Kingdom, Australia and the United States. Countries with the highest adoption of this kind of connected objects. Result: 30% of them said they no longer use their activity tracker bracelet and 29% shows connected to them. A third would therefore cease to use their device.
The main causes of abandonment is the lack of utility of these products or even fatigue. According to Angela McIntyre, Director of research at Gartner, this high rate of abandonment of the wearable is a big problem for the industry. ” To provide a sufficiently compelling value proposition, the uses of the wearables should be distinct from that smartphones offer usually ” she says.
A Still Low Adoption Rate
These users abandoning their smart watches and bracelets connected are customers who do not renew their purchase. The market, however, has need for these purchases of renewal and new customers to assert themselves permanently. The rate of adoption of watches with consumers is only 10%. Connected bracelets is a little more advanced with 19%.
The utility is however not the only problem pointed by the Gartner study. Too expensive watches would be also a brake, but also the design of these products. Given these complications, the little-known brands well will struggle to get a place on the market explains the firm. It also encourages manufacturers to connect actors who manufacture and distribute watches and fashion accessories manufacturers.