The Smell of Time

How strange to know the time of day with just smell the air! The Chinese invented a clock that allowed to do that in the tenth century wore incense sticks with different fragrances where each hour was leaving place to the other with a new scent. Later they joined these delicate clocks sound mechanisms. Incense, when consumed, was burning ropes hung with bronze spheres of different sizes that fall on a metal plate with his gong marked the beginning of another stage.


I remembered the story of the smell of time to re-read the chapter on clocks in the book Understanding Media Marshall McLuhan. The chapter is exactly that subtitle, “The smell of time”, and tells the story of incense clocks.

But I did not go to that book to read about watches, but the main idea developed by the author, who says the media are extensions of the human body. The press, clothing, alphabet, television, money, photography, cars and watches are technological extensions of our body. Read for smart watches review.


I make a cut. Now I’m on watching the new ” smartwatch ” Apple, which enshrines with its spectacular design a new object in the world. It is a beautiful, bright, bright, tactile, haughty thing. I wonder what Apple Watch extends the human body? I do not know, but it sure extends something otherwise not exist. Because if we think McLuhan that whatever man there created exists to reach out, from knitting needles to the kettle, the steps, rope, karaoke, cranes, toys, then Apple Watch should come to extend something our.



Seeing the spectacular commercials Apple Watch plagued by instances of everyday life, full of philosophical understanding of intimate human interactions, I realize that Apple Watch does not come into the world to reach out to us, it is to extend the computational power and communicational iPhone. It is a device created to extend to another device, its main function is physically closer to us, to be responsible for ourselves.


Now I have this image. It is a timelapse . I see how the giant mainframe computers ( mainframes ) inside buildings of governments and corporations in the 60s begin to shrink to settle on office desks. They enter houses. They begin to connect with each other and become smaller. They are introduced into portfolios and shrink even more, to fit into our hands. Then they take the form of phones. They multiply rapidly and manage to be all the time with us. But it’s not enough. In the penultimate stage they manage to jump on our body. We gently grab the wrist with an innocent form of bracelet that shines. The timelapse ends. Thereafter I can not see. However, computer images in fast evolving leave me feeling that they have a plan. If you follow the same logic we can assume that the next step should be to shrink even more and get into our body, and then into our mind.


When that happens there will not be entirely clear which part corresponds to us as people and what part to the extensions. At last we will be the famous cyborgs . In the negative version of this story is reversed power and gradually we become extensions of computers, until eventually no longer need us more. In contrast, positive … good version, you can not think of the positive version.